The Role of AI in Performance Marketing AnalyticsUsing AI marketing analytics tools like IBM watsonx, Invoca, and Tableau, marketers can use data-driven insights to optimize online conversions and make decisions that support marketing ROI.
How Anticipating Analytics is Changing Efficiency AdvertisingAnticipating analytics supplies data-driven insights that allow advertising teams to maximize campaigns based on habits or event-based objectives. Using historical information and artificial intelligence, predictive designs anticipate potential outcomes that notify decision-making.